Ideal Marketing Concepts develops, brands and launches consumer products, then markets them where buyers actually shop. AmiLean is what that looks like.

From the first sketch to the reorder, we handle the steps most products stall on.
Shape the idea, the buyer and the angle that sells it.
Formulation, sourcing and contract manufacturing partners.
Name, packaging, compliant copy and the creative that converts.
Retail, Amazon, direct-to-consumer and direct response.

A pre-cardio skin-firming lotion we took from concept to a brand with a 4.8-star rating from more than 5,000 Amazon reviews, sold direct through its own stores and on Amazon.
Free shipping to the lower 48 states.

1 bottle every month · cancel anytime
Secure checkout · Free shipping to the lower 48 states · Ships in 1–2 business days
Tell us what you’ve built or what you’re imagining. We’ll tell you honestly what it takes to bring it to market.
Submit your idea