Product development · Branding · Launch

We take products from idea to shelf.

Ideal Marketing Concepts develops, brands and launches consumer products, then markets them where buyers actually shop. AmiLean is what that looks like.

  • Formulation to fulfillment
  • Retail & Amazon
  • Your idea stays confidential
AmiLean Firming Lotion, developed by Ideal Marketing Concepts
  • Product & brand conception
  • R&D and formulation
  • Contract manufacturing
  • Compliance copywriting
  • Direct response marketing
What we do

One team, the whole path.

From the first sketch to the reorder, we handle the steps most products stall on.

01

Concept

Shape the idea, the buyer and the angle that sells it.

02

Develop

Formulation, sourcing and contract manufacturing partners.

03

Brand

Name, packaging, compliant copy and the creative that converts.

04

Launch

Retail, Amazon, direct-to-consumer and direct response.

See all services →

CASE STUDYAmiLean Firming Lotion
Our products

AmiLean: the final touch.

A pre-cardio skin-firming lotion we took from concept to a brand with a 4.8-star rating from more than 5,000 Amazon reviews, sold direct through its own stores and on Amazon.

4.8★Amazon rating
5,000+reviews
USAformulated & filled
Shop

AmiLean web exclusives.

Free shipping to the lower 48 states.

AmiLean Firming Lotion bottle

AmiLean™ Firming Lotion

8 fl oz · single bottle

$69.99
Buy now
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AmiLean monthly bottle

AmiLean™ Auto-Refill

1 bottle every month · cancel anytime

$59.99$69.99/ month
Subscribe
SAVE $50
AmiLean 3-pack

AmiLean™ 3-Bottle Bundle

3 × 8 fl oz · $53.32 a bottle

$159.97$209.97
Buy the bundle
COMING SOON
Sweat Bundle

AmiLean™ Sweat Bundle

Firming lotion + sweat band

$79.99
Get notified

Secure checkout · Free shipping to the lower 48 states · Ships in 1–2 business days

For inventors

Got a product idea? Let’s get it on a shelf.

Tell us what you’ve built or what you’re imagining. We’ll tell you honestly what it takes to bring it to market.

Submit your idea